Clean beauty is synonymous with non-toxic beauty, terms that mean the beauty, skincare or personal care product is safe and does not include toxic synthetic chemicals. The average woman used over 160 chemicals in her daily personal care and beauty routine (per the Environmental Working Group) and up to 70% of what we put on our skin can get absorbed by our body. By using clean beauty, skincare and personal care products, women can follow a healthier lifestyle by avoiding chemicals that may cause health problems such as parabens, formaldehyde and mercury. Beauty products are not closely regulated by the FDA, so it’s up to the individual to research the ingredients in each product and find brands and companies that are dedicated to nontoxic and clean beauty. As such, people often use terms interchangeably like natural, green, clean, organic and nontoxic and there are no truly standardized definitions.
NOVICA Beauty products have been vetted by our partners at Love Goodly to ensure they are safe for use. The banned ingredients in NOVICA Beauty products include the top 12 harmful chemicals known as the Dirty Dozen: sodium lauryl sulfate; triclosan; BHA (butylated hydroxyanisole); coal tar dyes, DEA or Diethanolamine; dibutyl phthalates or DBP; formaldehyde; polyethylene glycols or PEG compounds; petrolatum aka petroleum jelly; siloxanes; parabens; and parfum or synthetic fragrances. Additionally, we research every ingredient to ensure they are low on the Environment Working Group’s Cosmetic Database and free of animal ingredients or byproducts. The brands we carry contain safe and effective plant-based ingredients. Any scented products will not have synthetic perfume or parfum and instead be scented with natural essential oils.
