What is a green beauty brand?

Green beauty is often used interchangeably with terms like natural, clean, organic and nontoxic beauty to refer to beauty products that do not include toxic chemicals. However the term primarily refers to beauty products that are sustainably sourced and environmentally friendly. This can include things like zero or low waste production, sustainable packaging, using reclaimed materials when possible, using locally sourced materials, plants and factories powered by solar energy, minimizing toxic emissions and being carbon neutral. By using green beauty products produced by brands that are more sustainable, we can ensure the safety of ourselves, our families and our planet.

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